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Glossary
Popular Products
- Flyers
- Stickers & Labels
- Business Cards
- Banners & Signs
- Graphic Design
- Campaign Printing
- Same Day Printing
- Direct Mail
Printing Services
- Announcements & Invites
- Badges & Lanyards
- Black EDGE Cards
- Booklets & Catalogs
- Bookmarks
- Brochures
- Business Cards
- Calendars
- CD Inserts
- Door Hangers
- Drink Coasters
- Event Tickets
- Flyers
- Foil Printing
- Greeting Cards
- Hang Tags
- Health & Safety
- Letterhead & Envelope
- Linen Uncoated
- Luster Cards
- Magnets
- NCR Forms
- Notepads
- Plastic Cards
- Posters
- Postcards
- Presentation Folders
- Restaurant Menus
- Roll Labels
- Same Day Printing
- Sample Packet
- Sell Sheets
- Stickers
- Table Tents
Large Formats
- Banner
- Poster (Wide)
- Window Graphics
- Yard Signs
- Canvas Printing
Mailing
- Every Door Direct Mail
- Direct Mail
- Postcards
Promo Products
- Shirt Printing
- Social Cards
- Buttons & Mugs
- Coozies
- Hand Fans
- Cups
- Pens
- Tote Bags
- Wristbands
Aqueous Coating
Barcode
A series of vertical bars and spaces that represent any numerical series, most often a correct ZIP Code for the delivery address on a mailpiece. The barcode facilitates automated processing by barcode readers and scanners. A barcode also can be used to convey information for Delivery Confirmation and Signature Confirmation services. Barcodes that may be used for postal processing are POSTNET and UCC/EAN Code 128.
Batch
We have two different batch sizes 28″ x 20″ or 40″ x 28″. Jobs with the same type and quantity are collected on the same batch. For example, all business cards and postcards 4/1 1k are collected and printed on the same batch.
Bindery
The finishing department, which performs operations on the printed product after it has been printed. The bindery operations are as follows Folding, Binding, Stitching, Scoring, Perforation, Die Cutting, & Envelope Converting (currently done in house).
Binding
Different methods used to secure loose pages in a book is called binding. Saddle stitch is an example of binding as well as Perfect Bindery.
Bleed
Different methods used to secure loose pages in a book is called binding. Saddle stitch is an example of binding as well as Perfect Bindery.
Borders
An outline around graphics, text or edge of a sheet.
Brightness
Bulk Mail
Standard Mail or Third Class Mail.
C2S paper
Paper coated on both sides. Our 14pt and 16pt paper are examples of C2S. (AQ Coating or UV Coating are seperate options and are not effected by this)
Card Stock
Also called cover stock. Mostly heavyweight papers are called cards stock. The thickness of card stock is indicated with point sizes such as 14pt, 16pt. Some people will also refer to 100lb gloss cover as a card stock.
CMYK
The primary colors used in 4-color printing. CMYK are used to reproduce full color on the printed sheet. CMYK also called PROCESS COLOR
- C: Cyan (Blue)
- M: Magenta (Red)
- Y: Yellow
- K: Key (Black)
Coating
The mixture of clay materials that are applied to paper to improve the smoothness of the paper’s surface and improve ink holdout during the printing process. Examples are Aqueous coating (AQ) and UV coating. UV coating adds a gloss finish to the product and also improves the vibrancy of the printed colors. Spot-UV can be applied to selected portions of the piece, while keeping the rest a matte finish.
Coding Accuracy Support System (CASS)
Collecting
Collect on Delivery (COD)
Color Types
- 4/4 - 2 sided, full color on front and on back
- 4/1 - 2 sided, full color on front, black on back
- 4/0 - 1 sided, full color on front
Color Proof / Epson Proof / Match Print
Consecutive Numbering
Crop Marks (Guide Marks)
Die Cutting
Direct Mail
Another name for advertising mail sent to targeted markets. It can be any mail class, but it is usually Standard Mail.
Dots Per Inch (dpi)
A measurement of resolution of input, output and display devices. 300 dpi means that when printed, each square inch of your image will contain 90,000 pixels (dots), the higher the dpi (the more pixels per inch) the more crisp the printed image will be. Our electronic (digital files) have to have a resolution of at least 300 dpi. Anything less than that is considered as low resolution and may appear blurry when printed.
Dots Per Inch (dpi)
A measurement of resolution of input, output and display devices. 300 dpi means that when printed, each square inch of your image will contain 90,000 pixels (dots), the higher the dpi (the more pixels per inch) the more crisp the printed image will be. Our electronic (digital files) have to have a resolution of at least 300 dpi. Anything less than that is considered as low resolution and may appear blurry when printed.
Finished Size / Trim Size
The size of a printed product after all production operations have been completed.
Finishing
Operations to a document after it has been printed. The finishing operations could include bindery work such as, folding, trimming, binding, die cutting, inserting or any post press process that must be completed.
Flat Size
The size of a printed product after printing and trimming but before any finishing operations that affect its size, such as folding.
Folding
The process of bending printed sheets in a specific area. Folding is one of our popular bindery jobs.
4-Panel Roll Fold
A type of fold where the piece is folded inward at one end and then folded inward again one or more times. It is as if you are rolling the piece up.
Accordion Fold
A sheet which has been printed on only one side then folded twice in right angles to form a W-shaped four page uncut section. We are able to fold up to 4 panel(8 page max). 5 panel(10 page)+ will be send out to get folded. Accordion folds are usually 100lb book papers. Such as, brochures and catalogue.
Double Gate Fold
Single gate fold, with an additional fold on the center.
Double Gate Fold
A type of fold where the piece is folded in half and then folded in half again. The folds are parallel to each other. Also known as a quarter fold.
French Fold (quarter fold)
A sheet which has been printed on one side only and then folded twice at right angles to form a four page uncut section.
Gate Fold
When both sides of an oversize page fold into the gutter in overlapping layers.
Half Fold
Is folded in half.
Half-Tri Fold
Tri Fold
Z Fold
Full Bleed
Gloss Finish
Gloss Paper
Gray Scale
Grippers
Hairline
The thinnest possible line or space that is visible.
Head to Head
Printing on the front and back of a sheet is setup so that the top of both sides is printed at the same end of the sheet. You would turn the sheet like the page of a book to read the reverse side.
Head-to-Toe
In House
When a production process for a printed product is done within a facility and is not sent to an outsider, also referred to as in plant.
Ink Jet
Insert
A letter, card, or similar item placed inside another mail piece (host piece).
Landscape
Printing a page so that when positioned for reading the width is greater than the height.
Line-of-Travel (LOT) Sequence
A sequence required for some Enhanced Carrier Route and carrier route rates in which mail pieces are arranged by ZIP+4 codes in the order in which the carrier serves the route. The mail pieces are sequenced in delivery order.
Make-Ready
1. The process of setting up and adjusting a printing press for a particular ink, paper and specifications prior to printing. This includes adjusting the infeed, grippers and guides, adjusting ink for proper coverage, registering copy, and matching the printed piece with the proof to be sure everything is correct. Also referred to as set up.
2. The paper used while making all the necessary adjustments before printing the actual run. Also referred to as set up.
Margin
Matte Finish
Offset Printing
The transfer of an inked image from a plate to a blanket cylinder, which in turn transfers the image to the printing material as it passes between the blanket and the impression cylinder and pressure is applied. Also referred to as offset lithography. Here at Clash we use offset printing.
Open End Envelope
An envelope with an opening along its short dimension.
Open Side Envelope
Open End Envelope
Open End Envelope
When an image is not printing in the exact location that it is suppose to. When printing more than one color, if the colors do not line up properly, they are out of register.
Overprinting
Please read our FAQs which provide info on how to avoid these and other issues.
Overruns / Overs
The quantity of items produced over the quantity that was originally ordered. Also referred to as any paper spoiled in the process of printing. For example if our batch is 1000 quantity batch we always overrun 150-200 sheets.
Pantone Matching System (PMS)
A registered name for an ink color matching system used to compare, match and identify specific colors. To do so we use a pantone book. It contains pantone colors with their closest CMYK values.
Paper Grain
The direction in which the fibers line up during the manufacturing process. It is easier to fold, bend, or tear the paper along the same direction of the fibers. Cut sheet laser printers generally use long grain paper in which the grain runs parallel to the long side of the paper, resulting in better performance through the laser printer.
Perfector
A printing press that can print on the front and the back of the paper in one pass through the press.
Perfecting
The process of printing both sides of a sheet of paper in the same pass through the press.
Perforation
Pixel
Plate
Postage
Perfect Bindery
A form of bookbinding in which the leaves are bound by gluing, after the back folds have been cut off, rather than by sewing..
Permit
Authorization required to mail without affixing postage. A postage imprint, also referred to as an indicia (The imprinted area in the upper right corner of the mail piece that indicates postage payment), is used instead. An advance payment is made to the post office and postage payment is deducted from that deposit.
Presentation Folder
Presort
Press
Press Check
Press Proof
A proof that is produced on the press using the inks and paper specified for that order. We do not produce press proof unless we want to check color for a rejected job.
Press Run
The total quantity of pieces printed during one printing.
Price Break
Prinergy
Processing
The department in charge of making customers’ files “print ready”.
Proofs
A copy of the artwork representing the finished product. It is used for review and approval. Here at Clash Graphics we offer two types of proof.
1. PDF proof. PDF proof is an electronic proof. We do not charge for electronic proofs but can only be received after payment has been submitted for order..
2. Epson Proof. Is a printed proof, which also called hard copy proof it is a 80%-85% match with the final printed product and it is sent through mail for the customer to approve before the job is printed. The person in charge of sending the proofs to the customer is the person who is processing the orders.
Proofread
Checking a proof for errors or discrepancies from the original copy.
Punching
Quotation
A price, given by the printer or distributor, based on the specifications supplied for that product. Anyone here at Clash that can give a price quote or any custom job via email or phone.
Register Marks
The printed marks used to align color separations for printing so that each color registers with each other.
Resolution
The measurement of output quality expressed in pixels (dots) per inch on a computer monitor or dots per inch on printed media. For example, a monitor displaying a resolution of 800 by 600 refers to a screen capable of displaying 800 pixels in each of 600 lines, which translates into a total of 480,000 pixels displayed on the screen. When referring to printed media, a 300 dpi (dots per inch) printer for example, is capable of outputting 300 dots in a one-inch line, which means that it has the ability of printing 90,000 distinct dots per square inch (300 x 300).
RGB
The additive primary colors, red, green and blue, used to display color in video monitors. Printing with a file in RGB color mode will produce a washed out appearance. Clash Graphics does not check files for RGB. That responsibility falls to the customer before submission of the files.
Rotation
The turning or positioning of text or an image at different degrees of orientation on a page.
Round Cornering
Using a machine to die cut the corners of forms, cards and books to create a rounded corner.
Saddle Stitching
The method of binding the pages of a section where the folded pages are stitched through the fold from the outside, using a wire staple (stapling).
Scoring
A crease applied, in a straight line, to a sheet of paper to allow it to fold easier and more accurately.
Based on our equipment we score any sizes between
3″ x 4″ (min) to 11″ x 17″ (max)
on 100lb book, 14pt & 16pt papers.
Score in half, is the most popular.
Set Up
2. The paper used while making all the necessary adjustments before printing the actual run. Also referred to as set up.
Shrink Wrapping
A method of wrapping packages or products with a plastic film and then applying heat so that the wrap fits tight to the product. Shrink-wrapping is used to package a product in specific quantities and is also used for protection purposes. It also adds some stability to the product when storing. Also referred to as plastic wrapping. We do not offer shrink-wrapping.
Silver
Fifth color, pantone metallic coated 877c. Must be designed in a vector based graphics program. Acceptable file types are EPS, CDR, and PDF.
Skid / Pallet
A wooden platform used to hold stacks of paper or cartons. Used to store or ship materials or finished products.
Sleeve
A paperboard jacket that fits over the four sides (top, bottom, and two parallel sides) of a letter tray in order to keep the mail inside the tray from falling out.
Slitting
Cutting paper by the use of a cutting wheel. Paper may be slit into smaller sheets or a web of paper may be slit into narrower rolls. A slit can also refer to cuts made that do not divide a sheet. For example, on a presentation folder smaller diagonal slits can be made on the pockets where business cards can then be displayed.
Spiral Binding
Book binding that consists of a spiral wire or plastic that is wound through holes. Also referred to as coil binding. Here at Clash we do not offer that service.
Spot Coating / Spot UV
Spot Color
Printing with one or more solid colors, generally black ink is used with the addition of other colors. It is used to add highlight and add color to a printed product without having to print with four-color process.
Swatch Book
A booklet containing samples of paper or ink colors.
Template
A preset model that acts as a structure for setting up a similar product. Here at Clash Graphics we have lot of templates, for each product. The customers can download the templates online.
Tray
A container used in postal facilities to hold letters and First-Class Mail flats. It is used as a basic unit of mail quantity for purposes of preparing mail to a qualify for discounted postage rates. Also see full flat tray, full letter tray, less-than-full tray, and overflow tray.
Trim
2. Combining various roll sizes to be slit from a full width roll from the paper machine so that an acceptable percentage of the salable width will be used.
Turnaround Time
The accumulated time between receipt of an order and completion of the finished product. Here at Clash we offer different types of turnaround depending on the product, we have , 2-4 days, 5-7 days and 7-10 business days turnaround. Shipping can not occure untill production has been completed.
Typesetting
The process of converting text into type used for printing.
UV
Ultra Violet. The part of the spectrum where the wavelength of light is shorter than the wavelength of visible light.
UV Coating
Varnish
A thin, liquid protective coating, either matte or glossy, that is applied to the product. It adds protection and enhances the appearance of the product. It can be applied as an all over coating or it can be applied as a spot coating.
Vendor
The provider of a product or service. Also referred to as supplier.
Window Envelopes
An envelope with a die cut opening that is intended to have information show through from the piece inside the envelope.
Zip
Zipping is a way to compress electronic files A compressed file is considered “zipped.”
ZIP Code
A system of 5-digit codes that identifies the individual post office or metropolitan area delivery station associated with an address. ZIP+4 is an enhanced code consisting of the 5-digit ZIP Code and four additional digits that identify a specific range of delivery addresses.
ZIP+4 Code
A nine digit numeric code composed of two parts (a) the initial code the first five digits that identify the sectional center facility and delivery area associated with the address, followed by a hyphen; and (b) the four-digit expanded code the first two additional digits designate the sector (a geographic area) and the last two digits designate the segment (a building, floor, etc.)
